The Angelou Effect

After reviewing today’s Content Mastery notes I’m going to riff off of this famous Maya Angelou quote…..hope it’s an accurate summation.

It’s not what they bought or what they paid for it, it is how you (content writer and company) made them FEEL throughout their decision-making journey, and especially in the post-sale relationship.

Strikes me as classic H2H, and H2H really turns me on.


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